In the realm of international business research, there has been a noticeable shift away from the use of primary data and a neglect of individual-level analysis. This trend raises concerns about the depth and breadth of insights being generated in the field.

The Decline of Primary Data

Primary data, collected firsthand by researchers for specific studies, has traditionally been a cornerstone of robust research. It allows for tailored data collection methods, direct control over data quality, and the ability to capture nuanced insights. However, the use of primary data in international business research has been declining.

This decline can be attributed to several factors. First, the collection of primary data, especially on an international scale, can be costly and time-consuming. Second, there has been a surge in the availability of secondary data sources, including global databases, government reports, and digital data trails. While these sources offer convenience and broad coverage, over-reliance on them may lead to a neglect of context-specific, granular insights that primary data can provide.

Neglecting the Individual Level

Simultaneously, there has been a trend of neglecting the individual level of analysis in international business research. Much of the current research focuses on firm-level or country-level analysis, overlooking the role of individuals.

Individual-level analysis is crucial as it can provide insights into the behaviors, perceptions, and decision-making processes of individuals who play significant roles in international business – be they managers, employees, or consumers. Neglecting the individual level can lead to an incomplete understanding of international business phenomena.

Implications and the Way Forward

The declining use of primary data and the neglect of the individual level in international business research have significant implications. They could limit the richness and diversity of research findings, hinder the development of nuanced theories, and reduce the practical relevance of research.

To address these issues, researchers, funding bodies, and academic journals need to recognize the value of primary data and individual-level analysis. Efforts should be made to support primary data collection, such as providing funding and training for researchers. Furthermore, the importance of individual-level analysis should be emphasized in research guidelines and publication criteria.

Conclusion

In conclusion, the trends of declining primary data use and neglecting the individual level pose challenges to international business research. Reversing these trends is crucial to ensure the continued advancement of the field, providing rich, diverse, and practically relevant insights into the complex world of international business.