Primary Data collection & Analysis
Primary data collection involves gathering information directly from the source. This could be through surveys, interviews, observations, or experiments, among other methods.
Analysis of primary data is a meticulous process involving various techniques such as statistical analysis, coding, and thematic analysis. Researchers sift through the collected data to extract meaningful information and draw valid conclusions.
The combination of primary data collection and analysis is integral to research across various fields, including academia, market research, and business strategy.
Case Studies
Empowering Growth through System Partnerships – NASSCOM Foundation Case Study
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India
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project URL:
What We Do
Survey Design
We craft comprehensive survey questionnaires tailored to your research objectives, ensuring clarity and relevance to gather accurate primary data.
Data Collection Planning
We strategize the most effective methods for data collection, whether through online surveys, in-person interviews, or focus groups, to ensure maximum participation and data quality.
Participant Recruitment
We employ various techniques to recruit suitable participants for your study, ensuring diverse representation and adherence to ethical guidelines.
Data Gathering
We meticulously collect primary data using chosen methodologies, paying close attention to detail and accuracy to provide a reliable foundation for analysis.
Data Cleaning
Our team conducts thorough data cleaning processes, identifying and rectifying any inconsistencies or errors to ensure the integrity of the dataset.
Data Coding
We organize and categorize the collected data through systematic coding processes, facilitating easier analysis and interpretation.
Statistical Analysis
Employing advanced statistical techniques, we analyze the primary data to uncover meaningful patterns, correlations, and insights relevant to your research questions.
Interpretation and Reporting
We interpret the analyzed data, providing clear and actionable insights in comprehensive reports, presentations, or visualizations, tailored to your audience's needs.
The Media
Primary Data – Types, Methods and Examples
Primary data refers to the data collected directly by a researcher or group of researchers for the specific purpose of...
The Declining Share of Primary Data and the Neglect of the Individual Level in International Business Research
In the realm of international business research, there has been a noticeable shift away from the use of primary data...