The Declining Share of Primary Data and the Neglect of the Individual Level in International Business Research
In the realm of international business research, there has been a noticeable shift away from the use of primary data and a neglect of individual-level analysis. This trend raises concerns about the depth and breadth of insights being generated in the field. The Decline of Primary Data Primary data, collected firsthand by researchers for specific studies, has traditionally been a cornerstone of robust research. It allows for tailored data collection methods, direct control over data quality, and the ability to capture nuanced...